By Lori Yeghiayan Friedman
AIDS Healthcare Foundation hosted a focus group last night to get some feedback about some of our HIV prevention and treatment advertising in Los Angeles.
A young, HIV-positive woman was a fan of this “You Choose” ad because she said she uses that same message when she goes and speaks with high school students about HIV.
Her mom, who was also in the group, exclaimed: “But honey, you didn’t choose to be HIV-positive. You got it at birth.”
And the young woman said: “Yes, but for people who are HIV-negative, they do have a choice to stay negative.”
Food for thought. www.aidshealth.com